6 December 2004 - Pickford Wins National Award
James Pickford, 25, 2004 Holiday Inn SEAT Cupra Champion, claimed the first trophy of the evening at Sunday's prestigious Autosport Awards at the Grosvenor Hotel, London, as he picked up the ‘British Club Driver of the Year Award’...

5 November 2004 - Pickford returns as a pro
See James at the Autosport International – NEC Birmingham – 13 – 16th January 2005
James Pickford makes an annual pilgrimage to the Autosport International Show, but next year will be like none other.

25 October 2004 - Expect fireworks, as Racing Rivals 2 hits Bravo in November
They’ll be even more fireworks this November, when men's entertainment channel Bravo broadcasts Racing Rivals 2 – beginning on Monday 1st November...

22 September 2004 - Welcome to the first instalment of the Pickford Files

James Pickford has revealed that he believed be would be the 2004 SEAT Cupra Champion and why he’s ready for the BTCC next year...

31 August 2004 - Pickford gets a proper job & returns to Donington Park
James Pickford is the 2004 Holiday Inn SEAT Cupra Champion, having won the title in a dramatic final race at Donington Park...

23 August 2004Pickford closes in on a dream after 10 years
James Pickford, 25, Macclesfield, made a giant step towards his dream, a career in professional motorsport, with second and third place finishes in the Holiday Inn SEAT Cupra Championship at Knockhill, Scotland...

20 August 2004 - Top three race for SEAT Cupra title at Donington showdown
James Pickford (Haribo / Vivaldi Leon Cupra R), Tom Boardman and Oli Wilkinson will race for the biggest prize in British motorsport - a works touring car drive with SEAT Sport UK next year - when they go head-to-head in the final two rounds of the 2004 Holiday Inn SEAT Cupra Championship at Donington Park on Sunday 29th  August...

3 August 2004 - Pickford stars in racy television drama!
Macclesfield motor racing driver James Pickford will be one of the stars in the new series of Racing Rivals – the television docu-soap that follows drivers in the 2004 Holiday Inn SEAT Cupra Championship – when the new series begins on Channel 4 on Saturday 14th  August...

30 July 2004 - Pickford heads to Knockhill
The Holiday Inn SEAT Cupra Championship travels to Knockhill for the first time, and the big question is can anyone catch James Pickford and his Haribo / Vivaldi Leon Cupra...

26 July 2004- 2004 Pickford fastest – again and again!
James Pickford is statistically the fastest driver in this year’s Holiday Inn SEAT Cupra Championship, but you didn’t need a calculator to work that out at Croft today, as the Haribo / Vivaldi Leon Cupra driver set fastest time in both qualifying sessions (having also been fastest in testing on Thursday) and will start both Rounds 7 and 8 of the series tomorrow (Sunday) from pole...

6 July 2004 - James the third aims to be first
Macclesfield motor racer James Pickford is lying in 3rd  position at the midway stage of the Holiday Inn SEAT Cupra Championship, and he’s aiming to turn that into a title-winning triumph in the last six races of the season and become the UK’s newest professional racing driver...

20 May 2004 - SEAT Cupra Championship on ITV1
ITV1 will televise all the Holiday Inn SEAT Cupra Championship races - starting this weekend on its Motorsport UK show!...

14 May 2004 - Local man Pickford plots SEAT glory at Oulton Park
Cheshire driver James Pickford could be the man to watch when Rounds 5 and 6 of the Holiday Inn SEAT Cupra Championship take place at his home circuit of Oulton Park on Sunday (23rd  May)...